FightIQ ("we", "us") operates fightiq.co.uk. This policy explains what data we collect, why, and your choices. We keep it short and plain.
Who we are
FightIQ is a UFC analytics and prediction website based in the United Kingdom. Contact: [email protected].
What we collect
- Analytics data — how visitors use the site (pages viewed, time on page, rough location by country, device/browser type), collected via our analytics provider. This is aggregated and not used to identify you personally.
- Email address — only if you submit it to our waitlist form. Used solely to contact you about FightIQ. We don't sell it.
- Advertising data — we display ads via Google AdSense. Google and its partners use cookies to serve and measure ads (see "Cookies & advertising" below).
We do not collect names, payment details, or sensitive personal data. FightIQ is a free, information-only site.
Cookies & advertising
We use cookies for two purposes:
- Essential / analytics cookies — to understand site usage and improve the product.
- Advertising cookies (Google AdSense) — Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to FightIQ and/or other sites.
You can opt out of personalised advertising by visiting Google Ads Settings (adssettings.google.com) or aboutads.info/choices / youronlinechoices.eu for EU/UK users. You can also control cookies through your browser settings.
For UK/EU visitors, we ask for your consent to non-essential cookies via the banner shown on your first visit. You can change or withdraw consent at any time via the "Cookie settings" link in the footer.
Third-party cookie information:
Legal basis (UK GDPR)
- Analytics & advertising cookies: your consent (given via the banner).
- Waitlist email: your consent (given when you submit the form).
Your rights
You have the right to access, correct, or delete your personal data, and to withdraw consent at any time. To exercise these, email [email protected]. You may also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.
Responsible gambling
Changes
We may update this policy; the "last updated" date reflects the latest version.